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Google Caffeine now officially live!

June 9, 2010 By 2 Comments

After months of speculation and talks of Google Caffeine update, what it actually is, when is it going to happen etc, Matt Cutts officially announces the rollout of Caffeine at the latest SMX Advanced session.

We now know that it’s not an update to the ranking algorithm but to the actual indexing infrastructure; fresher, more relevant content delivered to search results pages 50% faster than before. It’s going to be like a brand new search engine with a faster and more efficient way of indexing web pages. [Read more...]

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Google’s ‘new look’ left-panel sidebar for refined search results

May 7, 2010 By 3 Comments

Last Wednesday saw the official worldwide roll out of the new Google sidebar – you may have already experienced the sidebar long before the roll out; mainly it was in the form of a ‘Show options’ link which would open up the sidebar. It seems that it will now be a permanent fixture on Google’s search results pages and no longer optional.*

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SEO is far from dead – it’s just evolving

May 4, 2010 By 5 Comments

It’s been a few days since I last wrote a post. I’ve been ill with a nasty cold, but recovering at home with my blanket and mug of redbush tea.

I read some articles about the future of SEO and whether or not it is the end of the road for search engine optimisation. The general consensus amongst some online tecchies is that SEO will be dead within a few years.

According to learntoduck.com

The act of SEO – adjusting the code and content of a website with the primary purpose to be ranked highly in search results, is on its way out.

Of course, all SEOs know that on-page optimisation plays a relatively minor role in the entire SEO campaign of a website, but it is still important nonetheless. To say that it is on its way out though, is just daft. It just evolves.

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What do we need to know and do about Google Caffeine?

April 29, 2010 By 3 Comments

It’s been over half a year since the announcement of Google Caffeine, the newer, more streamlined version of the current Google search engine; but still there’s no sign of it. Whether it has already been rolled out or not, we can’t know for sure and so far Google has gone quiet on the matter. Personally, I think they’re already pushing it out little by little; it makes more sense to. Either way, here is the low-down on Google Caffeine.

As more and more websites are published online, the need for more relevant, accurate results for users is paramount; this has always been Google’s main aim.

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Problem: Search results displaying description from DMOZ

April 24, 2010 By Leave a Comment

A client contacted me last week claiming that his description being displayed in the SERPs was out of date and suspects that Google may be pulling the description from the DMOZ listing.

After checking the meta description of the homepage, I found that it also contained the aforementioned ‘out of date’ description. However, that’s not to say that the description being shown in the search results had not been taken from DMOZ, as Google is known for doing this.

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